Why it Works
Grassroots at the store level. Making connections. Community driven.
Store managers are provided with an easy avenue to connect with their customers and the community through the Bags 4 My Cause program on a grassroots level. Because they are choosing which local nonprofits will benefit for each month, they have a fingerprint on the success of the program.
Once local nonprofit causes are chosen, they are contacted by the Bags 4 My Cause marketing team and provided with full support in their outreach efforts, including a specially created marketing toolkit. The messaging and tools are designed to motivate and drive new and existing customers to the stores to purchase the bag in support of the nonprofit cause.
An increase in bag sales means an increase in donations, as well as a positive impact on the environmental sustainability movement through the reduction of paper/plastic single-use bags.
The Bags 4 My Cause program links your customers, employees and management directly to the local community with bag sales being driven by the benefiting nonprofit causes with minimal effort of the retailers. Your shoppers see the priority placed with supporting the environment and local nonprofit causes bringing attention to your Corporate Social Responsibility mission.