Why it Works
Grassroots. Personal connections. Community driven.
Store managers are provided with an easy avenue to connect with their customers and the community through the Bags 4 My Cause program on a grassroots level. Because they are choosing which local non-profits will benefit for each month, they have a fingerprint on the success of the program.
Once local non-profit causes are chosen, they are contacted by the Bags 4 My Cause marketing team and provided with full support in their outreach efforts, including a specially created Marketing Toolkit. The messaging and tools are designed to motivate and drive new and existing customers to the stores to purchase the bag in support of the non-profit cause.
An increase in bag sales means an increase in donations, as well as a positive impact on the environmental sustainability movement through the reduction of paper/plastic single-use bags.
The Bags 4 My Cause program links your customers, employees and management directly to the local community with bag sales being driven by the benefiting non-profit causes with minimal effort of the retailers. Your shoppers will see your Corporate Social Responsibility on full display – with a priority on supporting the environment and local non-profit causes.