Execution Model

Overview

Impacting the local community, environment and causes shoppers are passionate about with the simple purchase of a reusable bag is what the Bags 4 My Cause program is all about. This program has been proven in all regards since it began in 2014 and is operationally seamless and turnkey to our retail partners. The following is an overview of the deployment model that we utilize to bring the Bags 4 My Cause program “live” for any retail partner.

Bags 4 My Cause Program Director/Team

A Bags 4 My Cause team dedicated to supporting all aspects of the retailer’s Bags 4 My Cause program includes a Director, Researcher, and Marketing team members. A virtual presence via the phone and internet is created to present a direct extension of the retailer’s offices for program management internally and externally.

External Program Website, Internal Store Manager Portal and Loyalty Program Portal

All of the Bags 4 My Cause technology platforms have been developed to accommodate a retailer’s brand standards, including look, feel and voice. These platforms, created and deployed by the Bags 4 My Cause IT Department, allows shoppers, store managers, and retail executives to implement all aspects of the Bags 4 My Cause program.

Store Manager Portal Populated with Local Causes

The retailer sets the criteria for non-profits participation in the Bags 4 My Cause program. With that in place, the Bags 4 My Cause program team goes to work populating the portal with local non-profits that are geographically aligned with each retail store location. This will enable the Store Manager and their team to select monthly benefiting cause(s), or to submit additional causes that they can select in future months.

Reporting Package Defined and Loyalty Program Integration (Optional)

Shoppers participating in the retailer’s loyalty or coupon platform will have the opportunity to direct their $1 purchase donation to the shopper’s preferred cause. If not directed, then by default it will be donated to the cause chosen by the store for that month. Any loyalty/coupon member that purchases a Bags 4 My Cause bag will be included in a daily report to Bags 4 My Cause from the retailer. Bags 4 My Cause will email that shopper, with approved messaging, thanking them for their Bags 4 My Cause bag purchase and asking if they would like to direct it to one of the approved program causes or to propose a new cause. This is where the shopper is empowered to support their preferred cause. Daily sales reports of bag sales by store enable program website updates and program management to find stores where program best practices can be shared to optimize sales.

Integrated Marketing Plan Developed, Reviewed and Approved

Fundamental to the Bags 4 My Cause program is the outreach and partnership that is created with local non-profits to drive their supporters and the community-at-large to purchase the retailer’s Bags 4 My Cause reusable bag. This email-based communication plan begins when a cause is submitted or selected by a retail store. This communication plan, fully implemented and combined with the Cause Marketing Toolkit to support the non-profit’s outreach, is the successful “secret sauce” of Bags 4 My Cause.

Bags 4 My Cause Team Provides Continued Support to the Deploying Retailer

The Bags 4 My Cause team implements and reports on all aspects of the retailer’s Bags 4 My Cause program. All interface with local non-profits, the community-at-large and store managers are handled with agreed-upon protocols and messaging. Reporting, donation distribution/reconciliation, and non-profit relationship management are all completed in a totally seamless manner. With an efficient and professional approach, the Bags 4 My Cause team is a seamless extension of the retailer.

 

Final Thoughts

With a current reusable bag—repurposed and priced to include the donation and program costs—all of the above can be completed in less than 90 days for a program launch. Designing and deploying a special Bags 4 My Cause reusable bag(s) is another option that takes 16 weeks for delivery in most cases.  Strengthening the retailer’s relationship with the local communities it serves is an immediate benefit that grows each and every month.  This is a program that will make a major impact at any retail store by increasing local community donations, visibly driving sustainability and reducing operational costs.